Vertiseit AB, for its subsidiary Grassfish, has entered into a framework agreement with Volkswagen Group Sverige AB regarding platform solutions and related consulting services for Digital In-store. The agreement will initially run for two years with the possibility of extension and covers all Volkswagen Group brands in the Swedish market.
The Vertiseit Group is already a global supplier of platform solutions within Digital In-store to the Volkswagen Group for the Porsche and Lamborghini brands with more than 10,000 installations globally.
"The rapid change of the automotive industry spur the need for a seamless customer journey between digital channels and the physical customer meeting. The fact that Volkswagen, after an extensive selection process, has chosen Grassfish as partner for Digital In-store strengthens the Group's leading position in the segment," says Johan Lind, President and CEO Vertiseit.
“We have chosen to work with Grassfish, who has the right competences and solutions to strengthen the customer experience. The customers' expectations of meeting our brands are changing faster and faster. For us, Grassfish is an important partner in the work of meeting and exceeding these expectations,” comments Carl Sundstedt, Advertising Manager at Volkswagen Personbilar in Sweden.
Grassfish is a wholly owned subsidiary within the Vertiseit Group, which is Europe's leading platform company within Digital In-store.
The framework agreement initially runs for two years and does not contain any volume commitments from Volkswagen. Vertiseit estimates that the order value during the agreement's initial term will amount to between SEK 10 and 20 million.
Volkswagen Group Sweden is Sweden's largest importer of cars and part of the Volkswagen Group, Volkswagen AG, which consists of ten brands from five European countries: Volkswagen, Volkswagen Commercial Vehicles, ŠKODA, SEAT, CUPRA, Audi, Lamborghini, Bentley, Porsche and Ducati.