Vertiseit’s subsidiary Dise signs global agreement with Scientific Games


Dise International AB, a subsidiary of Vertiseit, has signed a global license agreement for Digital In-store with its partner, Scientific Games LLC. The agreement strengthens Dise’s presence in the US market. It refers to the Dise IXM (In-Store Experience Management) platform and will run for an initial period of five years. The minimum contractual SaaS (Software as a Service) revenue for this period will amount to approximately SEK 20.5 million.

Dise is a retail tech company aiming to provide the best in-store experiences for end customers through a global partner community. The company’s IXM platform is used by global brands and leading retailers to enhance the customer experience in-store.

Scientific Games is a global leader in government-sponsored lottery and sports betting programs. In addition to retail and digital lottery games, analytics and services, the company offers enterprise gaming platforms through retail and digital channels. Scientific Games has more than 3,000 employees and serves customers in more than 50 countries worldwide.

“We are happy to strengthen our long-standing partnership with Scientific Games. With this new global agreement we take a major step in expanding Dise’s presence in the US market,” says Sebastian Kryh, CEO Dise.

“Scientific Games is a pioneer in the global lottery industry, innovating across the past 50 years to support our lottery customers and their players. This partnership with Dise enables us to continue modernizing the lottery retail environment by enhancing the player experience at retail,” says Michael Martin, VP Retail Solutions, Scientific Games.

The agreement has an initial duration of five years and includes licenses to the Dise platform, delivered as SaaS (Software as a Service). The minimum contractual SaaS revenue during the initial contract period amounts to approximately SEK 20.5 million. The platform will be used by Scientific Games to further modernize the lottery player experience in retail for Scientific Games’ customers. Delivery under the new agreement starts 2024, and will not have any material impact on Vertiseit’s revenue or profit for 2023.

About Scientific Games
Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, Scientific Games elevate play every day. Scientific Games are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward. For more information, visit Media Inquiries:

 Jonas Lagerqvist

Jonas Lagerqvist

Deputy CEO / CFO